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IAPAM Announces Top 5 Aesthetic Trends for 2010: DIY is Out, Physicians are In

The International Association For Physicians in Aesthetic Medicine (IAPAM) has surveyed its membership, its medical advisory board, and has consulted with numerous experts in aesthetic medicine, to develop a forecast for the top 5 aesthetic medicine treatments or trends physicians and patients can expect to see in 2010. 

Aesthetic procedures from Botox to ultrasound fat reduction will continue to out perform surgical options in 2010.  Beverly Hills Plastic Surgeon, Dr. Payman Simoni, agrees.  “With no light at the end of the tunnel for our troubled economy, the year 2010 will feature a very clear shift toward noninvasive procedures, because these procedures are lower cost, and the recovery time is much less.  People will be concerned about taking too much time off of work in an economy that isn’t synonymous with job security,” emphasizes Dr. Simoni.  Therefore, by focusing on growth treatment areas, employing proven business marketing techniques and engaging in continuing education, medspa doctors can look forward to continued growth in 2010.

1.  Decline of DIY:  Doctors will re-position themselves with professional training
  
The IAPAM’s Aesthetic Medicine Consumer Study, surveyed women across the U.S., ages 21-60 on their perception of various aesthetic medicine procedures. As an apparent reaction to the unregulated medical spa industry, 78% of women rated medical credentials as very important when choosing an aesthetic treatment provider. “The results clearly indicate that most women are concerned about their safety when choosing aesthetic procedures, which is a huge opportunity for physicians who wish to expand their practice with aesthetic treatments,” says Jeff Russell, Executive Director of the IAPAM.
  Read more

               

Earlobe Rejuvenation: The Lobe Lift

When you ask people to name the tell-tale parts of the body to look at when determining a lady’s age, most people will point to the woman’s hands and neck. However the earlobes are also another sign of a person’s true age.

Just as with any other part of the body, the earlobe will go through the natural ageing process. The earlobe is also constantly exposed to the sun and there are few people who will remember to apply sunscreen to their ears when applying it to the rest of their body!

Earlobes often become elongated over time thanks to a reduction in collagen meaning the elasticity in the skin is reduced. The skin also tends to become elongated, thin and saggy and surface wrinkles may appear. Women who like to wear dangly earrings are particularly at risk as the weight of the earrings may help to pull the earlobe down, accentuating the elongation and sagginess of the lobe. Read more

               

A Facial Filler Needs a Dose of Patience

SCULPTRA, a long-lasting filler that has been used since 2004 to plump the cheeks of patients with facial wasting, is finally having its cosmetic debut.   In July, the Food and Drug Administration approved Sculptra Aesthetic — as the cosmetic version is named — for use to improve the appearance of nose-to-lip wrinkles (think Jack Nicholson’s Joker), horizontal chin wrinkles and so-called marionette lines that frame lips.

But that is not to say Sculptra is a new-to-the-ball debutante. Since 2004, Sculptra has been used off-label not only to tame stubborn skin folds but also to add volume to cheeks and temples withered by time. Now that Sculptra has been approved for some cosmetic uses, plastic surgeons and dermatologists are expecting a surge of interest. Read more

               

Nipple Improvement Through Radiesse

Breast enhancement procedures have been around for years, but only recently has nipple enhancement come along as a stand alone procedure.

Breast augmentations , breast lifts , and breast reduction surgeries have improved the appearance of women’s breasts for decades. Often, areola reductions or enlargements are also performed along with these other breast surgeries, allowing women to adjust the size, shape or location of the areola (the darker, pigmented skin around the nipple).

Although breast procedures have always been popular and have given millions of women new confidence in their curves, until recently, women who were dissatisfied with the size or shape of their nipples have had surprisingly few options. This has changed, with the advent of a creative new approach to improving the appearance of the nipple.

Radiesse may be able to provide the answer for many women dissatisfied with their nipples. Radiesse has traditionally found use in the plastic surgery realm as a wrinkle filler. However, this calcium-based gel has found a new purpose as an injectable used to enhance the shape, size and appearance of the nipple.

Used alone or in conjunction with an areola procedure or breast altering surgery, Radiesse can smooth the texture of the nipples, add volume and create a more balanced and beautiful nipple. This means a woman who has her areola or breasts enlarged or reduced can now improve the appearance of her nipples as well.

Many women are dissatisfied with the size of their nipples because they feel that the areola and the nipple are unmatched or disproportionately sized. Using Radiesse to create a larger nipple can make the nipple size more proportionate to the areola, and can improve the overall appearance of the breast. The injections can also reduce the appearance of scarring from other surgical procedures, making the breast and nipple look more natural and aesthetically pleasing.

Dr. Grant Stevens, a board certified plastic surgeon who has been performing areola reductions as part of breast lifts and breast reductions for years, reports that many patients are “very impressed with the results” of this non-surgical procedure. Results last for several months without a need for retreatment, and because this is an outpatient procedure, it can open the doors to improved breast appearance for women who are unwilling to undergo a full areola reduction or breast altering procedure.

By Staff Writer for American Health and Beauty, September 22, 2009

               

Clinic Sees Surge in 2008 Non-Surgical Rhinoplasty Procedures

The non surgical rhinoplasty, or nose job, was one of 2008’s most inquired about filler services at the Twin Cities medical spa, Skin Rejuvenation Clinic of Edina. Although the procedure can’t reduce the size of a larger nose, it can be an excellent alternative to plastic surgery for those people seeking to camouflage bumps, drooping tips (“ski jump”), or crooked noses. Read more

               

Artes Medical Announces Completion of Enrollment in 1,000 Patient Post-Marketing ArteFill Study

Artes Medical, Inc. (Nasdaq:ARTE), a medical aesthetics company, today announced that enrollment has been completed in the 1,000-patient post-marketing study required by the FDA. The study follows patients treated with ArteFill(R), the first and only FDA-approved non-resorbable dermal filler, for a five-year period. Read more

               

Could cosmetic fillers help your aging skin?

Pump up the volume!

That’s the latest rallying cry among those in the front lines of the war on aging. The sagging facial skin that was once made taut by going under the surgeon’s knife is now being restored to more youthful fullness using needles and cosmetic fillers instead. Read more

               

IAPAM debunks Top 3 Medical Spa Myths

In today’s economy, and given the growth in accessibility and acceptance of aesthetic medicine procedures, it is very important that practitioners understand: “what is working” and “what is not” in their practices, in order to have a successful and profitable medical spa. Debunking the top 3 “Medical Spa Myths” may be all that is standing in the way of any practice from reaching its fullest potential.

The IAPAM (International Association for Physicians in Aesthetic Medicine) has reviewed its member profiles in order to identify some of the common traits among its most successful medical spas and aesthetic medicine practices. Jeff Russell comments that, “in our research, we have found that 3 myths prevent success in the industry. They are that… Read more

               

The quest to keep our good looks

It used to be fairly straightforward. To improve your health, you went to the doctor. To improve your appearance, you went to the beauty parlor.

Now, it’s often possible to get a flu shot and a Botox injection in the same place.

A growing number of physicians are adding “aesthetic” services to their practices. They help their patients look younger by smoothing out wrinkles, removing unwanted facial hair, dissolving cellulite deposits, and erasing age spots, scars and spider veins. Read more

               

Elevess, a New FDA-Approved Hyaluronic Acid-Based Dermal Filler Launched

“The Feel Good Filler” Delivers Comfort, Affordability, and Immediate Results

SAN DIEGO–(BUSINESS WIRE)–Aug. 5, 2008–Artes Medical (NASDAQ:ARTE) today announced the immediate availability of Elevess(TM), a new, FDA-approved hyaluronic acid (HA) based dermal filler for the treatment of facial wrinkles, such as nasolabial folds. As the first FDA-approved HA filler formulated with an anesthetic for patient comfort, Elevess is a safe and effective alternative to more expensive fillers. Read more

               

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