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Dental Marketing: Doctors’ Top 10 Questions about Botox

 As dentists prepare for the release of “Dental Marketing Project X,” Jim Du Molin has released a special video on the cutting edge of cosmetic dentistry: Botox treatment. He has released a video interview between himself and industry expert Catherine Maley that gives doctors a quick overview of what’s involved in offering this treatment. The video can be seen for a limited time at http://twdublog.com/2009/09/29/10-questions-about-botox/ online.

As a dental management consultant for over 26 years, Jim Du Molin has watched the business of dental practice marketing and management evolve. “It used to be about dental signage and direct mail marketing,” he said. “But the Internet has changed things! We’re now in a time of dental websites and online dental continuing education.”

Dental Botox is a treatment often offered by a TMJ dentist to help soothe jaw pain caused by tense oral muscles. But as Botox becomes more popular for smoothing skin and reducing wrinkles, dental patients are asking their dentists about it. While state dental boards prohibit dentists in some states from offering this cosmetic treatment, saying it is “outside the scope of dentistry,” many dentists argue that they are the among the most qualified professionals to give injections to the face and mouth.

The drug’s manufacturer, Allergan, has filed suit against the government for restricting the company’s ability to discuss off-label uses. Doctors are permitted to prescribe medicine for off-label purposes. In the US, Botox has 5 approved uses, but a significant amount of Botox in the US is used to treat other conditions. (And it’s not just about looking younger! Research suggests that the drug may also be good for treating headaches.)

Cosmetic patient expert Catherine Maley of Cosmetic Image Marketing has researched the unique needs and desires of aesthetic patients and found them to be distinctly different from those of other patients. Her book “Your Aesthetic Practice: A Complete Guide – What Your Patients Are Saying” highlights the importance of the personal doctor-patient relationship in cosmetic cases.

Jim Du Molin has many years of experience in dental consulting and dental practice management. He has become a leader in internet dental marketing. He is the founder of both the Internet Dental Alliance, provider of dental websites, and The Wealthy Dentist, where his dental surveys are an up-to-the-moment reflection of dentists’ attitudes, and whose weekly newsletter reaches over 25,000 subscribers. As the co-founder of the DOCS (Dental Organization for Conscious Sedation), he is a leader in the world of sedation dentistry movement, having helped to train thousands of sedation dentists.

               

A Successful Aesthetic Practice Needs a Marketing Mix to Grow

Aesthetic medicine is a lucrative business that’s created a fiercely competitive industry. Clinicians in core and non-core specialties, as well as corporations, want to capitalize on the growing demand for cosmetic enhancement. This means patients have more choices now than ever. So what would make them come to you and stay with you? It begins with marketing.

Various marketing methods exist. No one method works all the time, and all the methods work some of the time. Therefore, you need to develop the right marketing mix, which is defined as the methods you use to promote your services and products. This consists of using different long- and short-term messages and avenues, until you get the results you’re looking for. The methods must work synergistically.

Marketing your aesthetic practice starts with defining your preferred patients. You then have to be where they are consistently so that when they’re ready for cosmetic enhancements, they think of you—not your competitor. Read more

               

How to Develop a Very Loyal Following

VIP (Very Important Patient) Promotion

We all know your best aesthetic patient is the referred patient. They are not as price conscious and are already pre-sold on you. You do not want to take these referrals lightly. Every aesthetic practice or medical spa has their group of cheerleaders and you do too. Read more

               

Medical Spa Success Build and Maintain a Patient Base

In this third installment of the “7 Keys to a Successful Aesthetic Practice / Medical Spa”, I’m going to discuss tips on how to build and maintain a patient base.  One thing we have certainly learned over the years is that getting and keeping patients is one of the keys to successful aesthetic practices and medical spas. Getting existing patient referrals is another item you need to be focused on.  Do you know who your biggest cheerleaders are?  Do you know why someone chose to come to your medical spa? The answers to these questions are critical for your long term success. Lets here from some of our industry experts…. Read more

               

Aesthetic Profits Releases the Highly Anticipated How To Series

After great anticipation Aesthetic Profits Inc. is trilled to announce the launch of it’s much awaited How To: Series - Effective Patient Attraction Tools for Aesthetic Physicians. This compilation contains essential strategies aesthetic doctors need to build a reliable database of returning patients, to enhance their presence within their community and see a steady boost in revenues. Read more

               

5 Things You Can Do Now to Grow Your Aesthetic Practice by 20% in 2009

The New Year is for new beginnings and what a perfect time for you to review your practice, consider new possibilities and open yourself up to fresh opportunities.  Making minor observations and executing simple ideas can lead you to a great year.

Here are some suggestions to help you get moving in the right direction for this year: Read more

               

How Cosmetic Physicians Can Succeed in a Recession

Aesthetic physicians need to be more strategic when attracting aesthetic patients to their practice. The use of education and creative marketing strategies will help them flourish during this shaky economy. Read more

               

It’s All About the Patient Referral

A word of mouth referral is the absolute best advertisement you can get to grow your aesthetic practice.  It’s also the cheapest form of advertising that you can invest in and it takes so little time and effort.

The best patient for your practice is the referred patient.  It is golden when a friend tells another friend, family member or colleague about you in a positive light.  Because the referred patient is already pre-sold on you, they are not as price sensitive and they are more likely to stay loyal to you.  Word-of-mouth referrals will also increase your closing ratios, decrease your external marketing costs and grow your practice.  Word of mouth referrals are cheap, easy and painless – you can’t ask for more than that.  Read more

               

Market Your Practice without Advertising

Competition is fierce.  The savvy public is willing to price shop.  Now, more than ever, doctors need to gain exposure and market themselves to gain their fair share of the market.  But how do you do that?  How do you turn your practice into a high-quality operation that patients, staff and colleagues trust, respect and recommend to their own family, friends and patients?  Read more

               

Market Your Aesthetic Practice Without Costly Advertising

Today’s consumer is inundated with advertising messages like never before. Open your local newspaper, listen to your local radio stations and watch your local TV news stations and I’ll bet you see your colleagues promoting themselves as the best, the cheapest or the most up-to-date. Surf the Internet as well. “Google” a procedure and see thousands of choices pop up.

Just know, that kind of exposure is probably not free. Most likely, those PR media spots came from a PR agency that works with physicians for thousands of dollars per month and that Internet positioning came from a SEO-savvy group that charges anywhere from $500-$5,000 per month to get them the exposure they wanted. And, they might not even know if it’s paying for itself if they don’t have a perfected internal tracking system telling them how many telephone calls were generated and, of those, how many actually performed procedures. Read more

               

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