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IAPAM Aesthetic Practice Startup Workshop - March 5, 2012

Presented by the IAPAM, the Aesthetic Practice Startup Workshop will prepare you for all the steps needed to add aesthetic medicine to your practice. This session is lead by medical spa industry expert, Jeff Russell, and will certainly help you avoid some of the common pitfalls of the medical spa / aesthetic medicine industry.  If you are going to open a medical spa or incorporate medical aesthetics into your existing practice, you can’t afford to miss this workshop. Read more

               

IAPAM Aesthetic Medicine Symposium with Botox Training - March 3-4, 2012

Presented by the IAPAM, the Aesthetic Medicine Symposium is designed by physicians for physicians who are looking to add aesthetics to their existing practice, open a medical spa, or work as a medical director. This is the only aesthetic medicine conference program available that combines the business and clinical aspects of incorporating aesthetic medicine procedures into your practice, along with one year unlimited practice support. Read more

               

Leaders in Aesthetic Devices Merge: Syneron and Candela

September 9, 2009 - Syneron Medical Ltd. (NASDAQ:  ELOS) and Candela Corporation (NASDAQ:  CLZR) announced that they have entered into an agreement to combine the companies in an all stock transaction.  This strategic combination will create a global leader in medical aesthetic devices.  The merger transaction is expected to be completed by year-end 2009.

Syneron and Candela will offer the full range of applications from Syneron’s leading offerings in skin rejuvenation and body sculpting to Candela’s gold standard products from hair removal to vascular and pigmented lesions to tattoo removal to acne reduction. Read more

               

Minimally Invasive Cosmetic Procedures Should Not Be Taken Lightly

Dermatologists urge patients to ask questions to ensure safety of procedure 

Today, there are more ways than ever before to “get a little work done.” From skin fillers to fat-reduction procedures, the options are endless for those looking to improve their appearance and boost their self-esteem. But with so many physicians and options from which to choose, consumers can be confused about where to start and who to trust to perform a cosmetic procedure.

At the American Academy of Dermatology’s Summer Academy Meeting 2009 in Boston, dermatologist C. William Hanke, MD, MPH, FAAD, clinical professor at Indiana University School of Medicine in Indianapolis, offered advice to help patients determine if a cosmetic procedure is right for them, including questions to ask the physician to ensure a safe and effective result or outcome. Read more

               

Plastic surgery popular despite economic woes: poll

NEW YORK (Reuters Life!) - Most women under 50 have not turned their backs, or faces, on cosmetic beauty-enhancement, despite the state of the economy.

While the recession continues, a poll of 1,000 women carried out this month showed that 63 percent aged 18-34 and 73 percent of women aged 35-49 thought positively of age-camouflaging procedures.

Of the younger bracket in favor of cosmetic work, 44 percent said they consider Botox — administered by syringe to smooth out frown lines — to be a “routine” procedure, according to a survey conducted by E-Poll Market Research and commissioned by cable television network Oxygen Media. Read more

               

Nominate a doc-entrepreneur

June 8, 2009

Modern Physician, Modern Healthcare’s sister publication, is now accepting nominations for its second annual Physician Entrepreneur of the Year awards program. The award recognizes physicians who have made their mark on the business side of healthcare by introducing successful new products or services to the industry, or by successfully leading or managing businesses serving the industry. Read more

               

Medical Spa Success Marketing is Key!

In this second installment of the “7 Keys to a Successful Aesthetic Practice / Medical Spa”, I’m going to discuss marketing.  I’m also going to include some great feedback and advice from many IAPAM faculty, members and consultants.

Many physicians who are new to aesthetic medicine think all they need to do is put up their shingle and patients will come.  Unfortunately, in retail medicine, that is not the case.  How do you solve this dilemma? You’ll need to incorporate some proven retail marketing strategies to bring in patients. What I’ve found is many of the marketing and advertising strategies that were used 3-5 years ago, typically don’t work today!  Let’s hear from some of our experts… Read more

               

It’s All About the Patient Referral

A word of mouth referral is the absolute best advertisement you can get to grow your aesthetic practice.  It’s also the cheapest form of advertising that you can invest in and it takes so little time and effort.

The best patient for your practice is the referred patient.  It is golden when a friend tells another friend, family member or colleague about you in a positive light.  Because the referred patient is already pre-sold on you, they are not as price sensitive and they are more likely to stay loyal to you.  Word-of-mouth referrals will also increase your closing ratios, decrease your external marketing costs and grow your practice.  Word of mouth referrals are cheap, easy and painless – you can’t ask for more than that.  Read more

               

IAPAM Helps Physicians Launch Successful Medical Spas

Comprehensive clinical and business training is the best foundation upon which a successful medical spa can be launched in these difficult economic times.  To provide the practical clinical and business experience needed to open a medical spa or integrate medical aesthetics into an existing practice, the IAPAM (International Association for Physicians in Aesthetic Medicine) offers the industry’s most comprehensive Aesthetic Medicine Symposium for new medispa entrants.

With 12,000 Americans turning 50 every day, launching an aesthetic medicine practice should be a solid business endeavour.  However, in order to open a successful and profitable aesthetic medicine practice, physicians need to incorporate these key fundamentals: Read more

               

Aesthetic Practice Startup Workshop Ensures Adding Aesthetic Medicine is a Profitable Option

The IAPAM (International Association for Physicians in Aesthetic Medicine) has developed a groundbreaking new workshop for physicians making an entry into the Aesthetic Medicine arena.  The Aesthetic Practice Startup Workshop provides participants with all the tools needed, including a customized business plan and complementary CD and print materials, to support the profitable addition of aesthetic medicine into their medical practice. Read more

               

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IAPAM Aesthetic Medicine Resources

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