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Botox Popularity Continues and Capturing this Market Takes Hands-On Botox Training

The recently published ASAPS 2009 Statistics supports the position that botox, as well as the other top 4 non-surgical procedures:  laser hair removal, hyaluronic acid dermal fillers, chemical peels and microdermabrasion, will continue to be the aesthetic treatments of choice in the next decade.  However, only physicians who have completed comprehensive, multi-day programs, akin to those offered through organizations like the International Association of Physicians for Aesthetic Medicine (IAPAM), can safely and successfully capture their portion of this consistently growing market.

Americans spent over 10.5 billion dollars on cosmetic procedures last year.  While surgical procedures declined by 17% over 2008 values, non-surgical treatments increased from 2008 to 2009 by 1%.  Leading the way in minimally-invasive modalities was botox.  There were 2,557,068 botox injections preformed, followed closely by hyaluronic acid injections (1,313,038 procedures).  Given this surge in the popularity of injectables, coupled with the proliferation of tragic stories about DIY botox and dermal fillers, the importance of hands-on, physician-lead botox training has never been more important. The IAPAM recognizes this professional need, and offers the industry’s best training, delivered by board-certified dermatologists acutely familiar with the skin, and the technique and art of injectables.

A Decade of Botox “Rule”

In 1997, chemical peels were the most popular cosmetic procedure preformed, representing 21.9% of the market.  Chemical peels were followed closely by collagen injections representing 16.5% of cosmetic procedures preformed. Interestingly, botox injections captured only 3.1% of the total market in minimally-invasive procedures. 

However, in 2000, botox surpassed chemical peels as the most favored non-surgical cosmetic procedure, and for the last 10 years, botulinum-type toxin injections have commanded the aesthetic medicine arena. 

Jeff Russell, Executive Director of the IAPAM has witnessed the domination of botox and all minimally-invasive treatments in cosmetic medicine.  “We are hearing from our members that minimally invasive procedures like botox, dermal fillers as well as microdermabrasion have exploded in demand, and we are seeing a correlating increase in the demand for our botox training.   Registration for our flagship training program:  the IAPAM’s Aesthetic Medicine Symposium, has also dramatically increased in the last 6 months.  Physicians are realizing they not only need to offer botox treatments to their patients, but also laser hair removal, IPL skin rejuvenation, chemical peels, and microdermabrasion, and organizations like the IAPAM educate doctors on how to package treatments for the most appealing and profitable outcomes.” Read more

               

To Take on Botox, Rival Tries Rebate

Allergan and Medicis Pharmaceutical are the Coke and Pepsi of vanity medicine. Medicis Pharmaceuticals is turning aggressive in its marketing, offering $75 off treatments with the wrinkle drug Dysport.

Allergan makes Botox Cosmetic, the well-known injectable anti-wrinkle treatment. Medicis markets Dysport, a competing anti-wrinkle shot, in the United States. The Food and Drug Administration has approved both drugs to smooth skin furrows between the eyebrows.

And now Medicis has introduced a new marketing campaign that pits Dysport directly against Botox, essentially issuing a Pepsi challenge for the wrinkle wars. The campaign is even called the Dysport challenge.

Medicis is offering more than rebates on its own product. For customers who feel unsatisfied after trying Dysport, the company is also offering a rebate on a treatment with Allergan’s Botox. Read more

               

IAPAM Announces Strong Growth in Botox and Weight Loss

The IAPAM predicts strong growth in cosmetic injectables and hCG medical weight management programs for 2010.  Physicians who incorporate these aesthetic procedures into their practices, will reap significant profit in 2010.  The IAPAM’s goal is to provide industry-leading, practical education for physicians by offering the field’s most comprehensive, hands-on, aesthetic training, including: the Aesthetic Medicine Symposium, The IAPAM’s Exclusive Physician (hCG) Medical Weight Management Training, Botox Training, Dermal Filler Training, Advanced Filler Training, and Chemical Peel Training.
 
In the recently published American Society for Aesthetic Plastic Surgery’s 2009 Statistics, the ASAPS has found that of the 10 million cosmetic procedures completed in the US in 2009, 85% of these procedures were non-invasive.  Moreover, while surgical procedures, like eyelid surgery, rhinoplasty and breast augmentations decreased by 17% from 2008 to 2009, non-surgical procedures, lead by cosmetic injectables and laser treatments, increased by 1%. 

Jeff Russell, Executive Director of the International Association for Physicians in Aesthetic Medicine, offer his analysis on the ASAPS 2009 Procedure Statistics.  “As supported by the ASAPS 2009 numbers, it appears that people, influenced by this economy, are putting more invasive procedures like facelifts on hold.  Such cosmetic surgical options are down 28.9%. Conversely, more economical ‘liquid facelifts,’ using botulinum toxin products (Botox & Dysport) and dermal fillers, have grown significantly in popularity,” reflects Russell.  This growth in non-invasive treatment continues from the previous year. 

Moreover, Jeff Russell has seen a similar growth in “physicians adding hCG medical weight loss programs to their practices.” To assist physicians, the IAPAM has launched a new medically supervised weight management training program for doctors and other healthcare professionals.  “Our new Medical Weight Management with hCG has garnered great praise from the physicians who have attended,”  shares Russell.  He also sees the benefits in offering complementary medical weight management and aesthetic medicine treatments to patients.   “The next breakthrough will be in laser assisted lipolysis. These procedures have developed to the point where they can be done under local anesthetic in a doctors office.”  Laser liposuction paired with medical weight management will be a key growth area for physicians in 2010.

To position themselves to capture this market growth, over 600 physicians, as well as their accompanying medspa managers, registered nurses, and assistants, have attended the IAPAM’s training programs. 

Upcoming 2010 educational opportunities

The IAPAM’s Aesthetic Medicine Symposiums in Scottsdale, Arizona:

March 27-29, 2010;
April 24-26, 2010; and
June 5-7, 2010.  

The IAPAM’s Exclusive Physician hCG Weight Management Training, in Scottsdale, Arizona:

March 26, 2010;
April 23, 2010; and
June 4, 2010.

Doctors who have attended IAPAM training, testify to the comprehensiveness of the programs and rave that, “the support you get from the IAPAM afterwards definitely makes their courses different than the others.” Indeed, the benefits from attending an IAPAM Educational Event, and membership in the IAPAM, endure beyond the training. 

Moreover, the new hCG training has received a resounding endorsement from registrants.  “I wasn’t sure if coming tothe IAPAM’s weight loss presentation would be worth it, given the flight cost, hotel etc., but it definitely was,” says a physician from Pennsylvania after completing February’s hCG / Physician Weight Loss Training.

For additional information and to register for an upcoming training session, please contact Jeff Russell, Executive Director, IAPAM, at 1-800-219-5108 ext. 705, or visit http://www.iapam.com or http://www.aestheticmedicinesymposium.com or http://www.aestheticmedicinesymposium.com/physician-hcg-weight-loss-training.

About the International Association for Physicians in Aesthetic Medicine (IAPAM)
 
The International Association for Physicians in Aesthetic Medicine is a voluntary association of physicians and supporters, which sets standards for the aesthetic medical profession. The goal of the association is to offer education, ethical standards, credentialing, and member benefits. IAPAM membership is open to all licensed medical doctors (MDs) and doctors of osteopathic medicine (DOs). Information about the association,
or about physician certification, can be accessed through the IAPAM’s website http://www.iapam.com or by contacting:
 
Jeff Russell, Executive-Director
International Association for Physicians in Aesthetic Medicine (IAPAM)
1-800-219-5108 x705
e-mail: info@theiapam.com
web: http://www.IAPAM.com

Websites
Facebook:  http://www.facebook.com/IAPAM
Twitter:  http://www.twitter.com/IAPAM
IAPAM’s Aesthetic Medicine News:  http://www.aestheticmedicinenews.com
Become a fan of the IAPAM’s hCG Group on Facebook:  http://www.facebook.com/hCGWeightLoss

Watch a preview of IAPAM’s Aesthetic Medicine Symposium at http://www.youtube.com/watch?v=Of-jMxVNLOY
Watch a preview of the IAPAM’s Botox Training Program at http://www.youtube.com/watch?v=Mc6XkuFOHrw

               

Despite Recession, Overall Plastic Surgery Demand Drops Only 2 Percent From Last Year

American Society for Aesthetic Plastic Surgery reports almost 10 Million Cosmetic Procedures in 2009

Almost 10 million cosmetic surgical and nonsurgical procedures were performed in the United States in 2009, according to statistics released today by the American Society for Aesthetic Plastic Surgery.  The Aesthetic Society, which has collected multi-specialty procedural statistics since 1997, says the overall number of cosmetic procedures has increased 147 percent since the tracking of the statistics first began. The most frequently performed nonsurgical procedure was injections of Botulinum Toxin Type A (including Botox and Dysport) and the most popular surgical procedure was breast augmentation.

“Plastic surgery is feeling the effects of the recession, just like many other sectors of the marketplace,” said Renato Saltz, MD, Aesthetic Society President. “However, repeat patients and those putting off surgery, are likely the reason for the small growth in non-surgical cosmetic  procedures. Growth in demand will likely return as the recession eases and baby boomer’s offspring begin to explore surgical options.”  Read more

               

BOTOX for Acne

Acne is a condition that leads to breakouts of skin lesions, commonly called pimples. Although the exact cause isn’t known, it’s believed to occur from a combination of factors: excess oil production (sebum), clogged pores, bacteria and inflammation. Excess oil, dirt, hair and skin cells accumulate in the follicle and clog the pore. Bacteria on the skin thrive in this mixture, causing inflammation and the development of pimples.

There are several types of acne lesions. Pore blockage close to the surface of the skin causes minor inflammation and the development of a comedo. A closed comedo, or whitehead, is caused by a blocked or narrowed opening into the follicle. An open comedo, or blackhead, looks black or discolored because the surface of the plug is dark. A papule is a solid lesion that causes a small bump on the surface of the skin. It occurs when inflammation is a bit deeper. Even deeper inflammation causes the formation of a pustule, a dome shaped lesion filled with pus. Deep blockage and inflammation leads to the most serious types of acne lesions, nodules and cysts. A nodule is a painful, solid, dome-shaped pimple that extends deep into the skin. A cyst is a deep, painful, pus-filled pimple that is severely inflamed. Both nodules and cysts can lead to significant scarring.

Acne is a very common skin condition that typically appears between 10 and 13. According to the American Academy of Dermatology, nearly 100 percent of teens have at least an occasional acne breakout. For most people, the symptoms last about five to ten years. The most common sites of acne lesions are the face, neck, chest, shoulders, scalp, upper arms and legs. Read more

               

Medicis Presents the Dysport(TM) Challenge: Love It or Leave It

Medicis (NYSE:MRX) today announced the launch of its new program, the “Dysport Challenge.” Approved by the U.S. Food and Drug Administration (FDA) in April 2009, Dysport (abobotulinumtoxinA) is a prescription injection used to temporarily improve the look of moderate to severe frown lines between the eyebrows (glabellar lines) in adults less than 65 years of age.

“We continue to be pleased with the positive feedback from physicians and patients who are using Dysport,” said Jonah Shacknai, Chairman and Chief Executive Officer of Medicis. ”We are so confident patients will love Dysport that we are introducing the Dysport Challenge. Patients may try Dysport and save $75.  If they love it, they may receive $75 off their next Dysport treatment for a total savings of $150.  Patients who do not love their Dysport treatment can have their frown lines treated with another botulinum toxin type A product and receive a $75 rebate.” 

The Dysport Challenge runs from March 1 through April 30, 2010. Offer terms and conditions apply. For complete offer details, please see below, visit www.DysportUSA.com or talk to your licensed healthcare professional.  Ask your healthcare professional if Dysport is right for you. Read more

               

Allergan Celebrates 20 Years of Approved Use of Botulinum Toxin Type A (BOTOX(R)) in Canada

Twenty years ago, the first approved use of BOTOX(R) (botulinum toxin type A), a neurotoxin widely used to treat several life altering medical conditions, was granted in Canada. As part of the 20th anniversary celebrations, healthcare professionals from coast to coast reflect upon the discovery, science and evolution of a therapy that has impacted the lives of millions of patients worldwide.

BOTOX(R), a purified protein derived from the naturally-occurring bacterium Clostridium botulinum, was first approved by Health Canada on March 14th,1990 for the treatment of strabismus (crossed eyes), blepharospasm (uncontrollable blinking), and VII nerve disorder.(1) Other approvals for the medical uses of BOTOX(R) soon followed and included:

–  To reduce the subjective symptoms and objective signs of cervical
    dystonia (muscle contractions in the neck) on March 29th, 1995;
–  For the treatment of dynamic equinus foot deformity due to spasticity in
    pediatric cerebral palsy in patients two years of age or older on July
    7th, 1999;
–  For the treatment of hyperhidrosis of the axilla (excessive underarm
    sweating) on August 31st, 2001; and
–  In the management of focal spasticity (muscle tightness that can affect
    multiple areas of the body) on October 24th, 2001.(1) Read more

               

FDA Law Enforcers Crack Down on Illegal Botox Scammers

In November 2004, when four people became paralyzed after purportedly receiving Botox Cosmetic injections at a medical clinic in Oakland Park, Fla., the Food and Drug Administration’s (FDA) Office of Criminal Investigations (OCI) was called to investigate. The four victims were hospitalized with severe botulism poisoning. The paralysis was temporary—a result of being injected with potent, unapproved botulinum toxin. The doctor who injected the toxin had passed it off as Botox Cosmetic, an FDA-approved drug to treat forehead wrinkles.

What began as one OCI investigation of a Florida medical clinic escalated into 210 investigations of health care professionals throughout the United States. As of July 2008, the work of OCI has led to 31 arrests and 29 convictions of individuals who purposely injected an unapproved, cheaper substitute toxin for FDA-approved Botox Cosmetic into nearly 1,000 unknowing patients.

Under federal law, no form of botulinum toxin may be commercially distributed for use on humans unless it has been approved by FDA. At this time, Botox Cosmetic, made by Allergan Inc. of Irvine, Calif., is the only type of botulinum toxin approved by FDA to temporarily soften the frown lines between the eyebrows. Botox Cosmetic is a sterile, purified version of the same toxin that causes botulism, a severe form of foodborne illness. In both cases, the toxin is produced by the bacterium Clostridium botulinum. The injectable form of sterile, purified botulinum toxin, when used in small doses, locally affects the muscles’ ability to contract, smoothing out frown lines to make them nearly invisible. Read more

               

Statutory regulation of Botox ‘rejected due to cost’ in UK

Instead of mandatory regulation of the industry, a voluntary register run by the private sector is being set up.

Unscrupulous practitioners have been administering Botox injections and wrinkle fillers at parties and in their homes and complaints of botched treatment have increased.

Voluntary register for Botox practitioners is not good enough and statutory regulation must be brought in, critics have said.

Experts have been calling for statutory regulation for years but ministers have again rejected the move and are backing the voluntary scheme instead.

The voluntary scheme will see doctors, dentists and registered nurses who have had extra training in Botox and other injectable cosmetic drugs display a quality mark.

To qualify for the mark they will have to sign up to professional standards and be inspected.

Those holding the quality mark will not be able to administer Botox at parties or prescribe the substances for patients they have not seen. Beauty therapists and other untrained staff will not be allowed to hold the quality mark.

But it will then be up to customers and patients to check they are using a practitioner with the quality mark.

Critics said the scheme was better than nothing but did not go far enough and an independent regulator for all cosmetic procedures and drugs should be set up called OffCos. Read more

               

Face value: Why more men are getting Botox

A growing number of males are turning to injections and laser treatments in an effort to maintain job security.

Like many realtors, 60-year-old Toronto agent Sean had a tough 2009, but it wasn’t just a recessionary market and skittish buyers that preoccupied him.

A couple of decades older than many of the brokers in his circle, he felt that his younger colleagues had developed an edge over him when it came to attracting and keeping clients. To compete with them, however, he didn’t send out more pamphlets or bombard computer inboxes with e-blasts. Rather, the veteran broker decided to update a more personal calling card – his face – with regular laser treatments.

“It’s basically a facelift without the cutting,” says Sean, which is not his real name. (For privacy reasons, he preferred that his identity not be disclosed.) “The people at work didn’t notice I got anything done. They just noticed that I looked better.” Read more

               

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IAPAM Aesthetic Medicine Resources

• Recent News

  • Botox Popularity Continues and Capturing this Market Takes Hands-On Botox Training
  • To Take on Botox, Rival Tries Rebate
  • Triumph for Drug to Straighten Clenched Fingers
  • IAPAM Announces Strong Growth in Botox and Weight Loss
  • Almost Half of Americans Approve of Cosmetic Plastic Surgery Regardless of Income
  • Despite Recession, Overall Plastic Surgery Demand Drops Only 2 Percent From Last Year
  • Body Shaping Companies Announce Co-Marketing and Sales Alliance at American Academy of Dermatology
  • Palomar Medical Presents New Aesthetic Products at the American Academy of Dermatology Annual Meeting
  • BOTOX for Acne
  • Medicis Presents the Dysport(TM) Challenge: Love It or Leave It

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