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Twitter for Aesthetic Practices and MedSpas

Over the last couple of weeks I’ve been immersed in social media marketing (LinkedIn, Facebook, Twitter, MySpace, YouTube, Flickr). I was certainly having a hard time getting my head around how a medical spa or aesthetic practice could use Twitter, and I think I’ve come up with one…. communicating discounts and specials to your clients. The scenario would be, you have your treatment rooms empty next Thursday and you need to fill them, you could send out a “tweet” on a special promotion to all your followers (i.e. free microderm with all Botox treatments). This is an absolutely free, and simple way to communicate with all of your patients. Read more

               

How to Develop a Very Loyal Following

VIP (Very Important Patient) Promotion

We all know your best aesthetic patient is the referred patient. They are not as price conscious and are already pre-sold on you. You do not want to take these referrals lightly. Every aesthetic practice or medical spa has their group of cheerleaders and you do too. Read more

               

Medical Spa Success Series: Start with a Plan!

  For the last couple of months, I’ve been working on creating the “7 Keys to a Successful Aesthetic Practice / Medical Spa” guidebook for owners of aesthetic practices and medical spas. This guidebook has the latest information on how many of the IAPAM’s physician members, faculty, and industry experts are successfully competing in today’s economy. For the next several weeks, I’m going to be sharing those findings with you. In this first installment, I want you to understand the importance of having a game plan or business plan when operating an aesthetic practice.

Ultimately, in today’s economy, and given the growth in accessibility and acceptance of aesthetic medicine procedures, it is very important that physicians understand: “what is working” and “what is not” in medical spas and aesthetic practices. Read more

               

5 Things You Can Do Now to Grow Your Aesthetic Practice by 20% in 2009

The New Year is for new beginnings and what a perfect time for you to review your practice, consider new possibilities and open yourself up to fresh opportunities.  Making minor observations and executing simple ideas can lead you to a great year.

Here are some suggestions to help you get moving in the right direction for this year: Read more

               

Market Your Practice without Advertising

Competition is fierce.  The savvy public is willing to price shop.  Now, more than ever, doctors need to gain exposure and market themselves to gain their fair share of the market.  But how do you do that?  How do you turn your practice into a high-quality operation that patients, staff and colleagues trust, respect and recommend to their own family, friends and patients?  Read more

               

Quick MedSpa Marketing Tip - Use Google AdWords

In today’s economy, it’s more important than ever your medical spa marketing dollars bring in clients today. With, Google AdWords you can open an account for free, and have an advertising campaign promoting a laser hair removal special at your medical spa within an hour or two. Read more

               

Market Your Aesthetic Practice Without Costly Advertising

Today’s consumer is inundated with advertising messages like never before. Open your local newspaper, listen to your local radio stations and watch your local TV news stations and I’ll bet you see your colleagues promoting themselves as the best, the cheapest or the most up-to-date. Surf the Internet as well. “Google” a procedure and see thousands of choices pop up.

Just know, that kind of exposure is probably not free. Most likely, those PR media spots came from a PR agency that works with physicians for thousands of dollars per month and that Internet positioning came from a SEO-savvy group that charges anywhere from $500-$5,000 per month to get them the exposure they wanted. And, they might not even know if it’s paying for itself if they don’t have a perfected internal tracking system telling them how many telephone calls were generated and, of those, how many actually performed procedures. Read more

               

As Doctors Cater to Looks, Skin Patients Wait

Dr. Donald Richey, a dermatologist in Chico, Calif., has two office telephone numbers: calls to the number for patients seeking an appointment for skin conditions like acne and psoriasis often go straight to voice mail, but a full-time staff member fields calls on the dedicated line for cosmetic patients seeking beauty treatments like Botox.

Dr. Richey has two waiting rooms. The medical patients’ waiting room is comfortable, but the lounge for cosmetic clients is luxurious, with soft music and flowers. Read more

               

Niche Marketing in the Aesthetic Practice

Targeting specific groups of patients in your business and marketing directly to them can distinguish you from your competitors and increase revenues. Careful study of treatments specifically designed for skin type IV-VI is crucial to the safe and effective treatment of Asian, Indian, bi-racial and African American clients. Being an expert in these treatments brings loyal and repeat clients that are very happy and go on to tell other friends and family members in their community. Read more

               

5 Easy Ways to Skyrocket Your Aesthetic Practice This Year

You may already be doing the right things to increase your aesthetic revenues; however, you can always do more. The good news is that success is in the details. So, just “tweaking” your current promotions can pay off handsomely. Paying particular attention to certain aspects of your practice will get your patient to stay, pay and refer and doesn’t need to cost a fortune.Here are five strategies guaranteed to work for you: Read more

               

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