IAPAM Aesthetic Practice Startup Workshop - March 28, 2010

Event Date: March 28, 2010

Event Location: Scottsdale, Arizona

Presented by the IAPAM, the Aesthetic Practice Startup Workshop will prepare you for all the steps needed to add aesthetic medicine to your practice. This session is lead by medical spa industry expert, Jeff Russell, and will certainly help you avoid some of the common pitfalls of the medical spa / aesthetic medicine industry. If you are going to open a medical spa or incorporate medical aesthetics into your existing practice, you can’t afford to miss this workshop.

IAPAM Logo This workshop is open to physicians, business/practice managers and non-medical staff. After completing this workshop, you will leave with a personalized business plan for your aesthetic practice. We will cover: creating a menu of services, location considerations, developing a pricing strategy, specific marketing strategies, incorporating low-cost internet marketing strategies, important legal and regulations, and how to read basic financial reports. Also included on the included CD: Aesthetic medicine procedural protocols, aesthetic job descriptions, completed business plan.

Here are some of the highlights:

1. Financing Options in today’s environment.
2. Target Demographics for your Procedures.
3. Developing a menu of Treatments and Pricing Strategy.
4. Establishing Aesthetic Practice Protocols for your staff(examples included on CD).
5. Creating an effective Marketing Plan, including incorporating low-cost internet marketing strategies (search engine optimized web sites and press releases).
6. Finding the Right Location.
7. Staffing (job descriptions included on CD).
8. Federal and State legal and regulatory issues.
9. How to Read Financials.

New - Social Network Marketing strategies for Aesthetic Practices (Facebook, MySpace, LinkedIn, Twitter)

For more information or to register, please visit: www.IAPAM.com/bootcamp.html or call 1-800-219-5108 x705