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Taking the leap: 6 steps to successfully adding a new aesthetic service

With today’s uncertain economy, does it make sense in a “demand lull” for cosmetic surgeons to explore adding an aesthetic procedure to try to maximize revenue from their current patient base? One expert answers with a cautious yes, but stresses that such an expansion must be a specifically directed business move — much more than hanging an announcement in the reception area and hoping for patient uptake. Rather, physicians need to invest their energy, time and money into making it work.

Cindy Graf, of Cindy Graf Consulting, LLC, Milwaukee, Wis., says that physicians who are thinking about adding a new cosmetic service should first determine their goals. “I always say, start with the end result and work backwards….What do you hope to accomplish? What is your goal for adding this to your business? Is it to raise the profile of your business? Is it to add a certain dollar amount of revenue? Or [more] to keep your cosmetic surgical patients in your practice rather than lose them to medical spa competitor? All that really determines whether it is going to work or not [number one] and whether it should be done onsite or off,” she tells Cosmetic Surgery Times .

Read more

               

A Successful Aesthetic Practice Needs a Marketing Mix to Grow

Aesthetic medicine is a lucrative business that’s created a fiercely competitive industry. Clinicians in core and non-core specialties, as well as corporations, want to capitalize on the growing demand for cosmetic enhancement. This means patients have more choices now than ever. So what would make them come to you and stay with you? It begins with marketing.

Various marketing methods exist. No one method works all the time, and all the methods work some of the time. Therefore, you need to develop the right marketing mix, which is defined as the methods you use to promote your services and products. This consists of using different long- and short-term messages and avenues, until you get the results you’re looking for. The methods must work synergistically.

Marketing your aesthetic practice starts with defining your preferred patients. You then have to be where they are consistently so that when they’re ready for cosmetic enhancements, they think of you—not your competitor. Read more

               

How to Develop a Very Loyal Following

VIP (Very Important Patient) Promotion

We all know your best aesthetic patient is the referred patient. They are not as price conscious and are already pre-sold on you. You do not want to take these referrals lightly. Every aesthetic practice or medical spa has their group of cheerleaders and you do too. Read more

               

Aesthetic Profits Releases the Highly Anticipated How To Series

After great anticipation Aesthetic Profits Inc. is trilled to announce the launch of it’s much awaited How To: Series - Effective Patient Attraction Tools for Aesthetic Physicians. This compilation contains essential strategies aesthetic doctors need to build a reliable database of returning patients, to enhance their presence within their community and see a steady boost in revenues. Read more

               

Your Doctor Has a Blog - Local physicians helping patients make educated decisions

Dr.

Brett Kotlus and Dr.

Charles Mok of Shelby Township use Allure Medical Blog to share information about new cosmetic treatments and also to share information about procedures within their practice. “I find that patients at our medical spa are information gatherers, but it can be difficult to sort through the tremendous amount of information available on the internet regarding the cosmetic field. There are literally hundreds of laser procedures out there, as well as wrinkle reducing injectables and I can offer an educated perspective. If a patient asks a question about a new treatment, I can share my analysis within minutes,” explains Dr. Kotlus. “The blog is linked to our practice website, so all of our patients know where to look.” Read more

               

CPR for the Aesthetic Industry

Feeling like you need to breathe some life into your aesthetic business? Want to raise cash to market your cash based procedures?  It is all about C.P.R.:  Consultations that Produce Revenues!

I have worked with over 300 health care professionals in the last couple years, and the hardest learning curve for most is “selling high revenue cosmetic procedure  packages”.  As healthcare professionals, we never thought we would be selling anything!   There is a way to present your products and services without being “salesy”.  This C.P.R. style is consultative and mimics the patient interview that you do with your medical patients.  Read more

               

5 Things You Can Do Now to Grow Your Aesthetic Practice by 20% in 2009

The New Year is for new beginnings and what a perfect time for you to review your practice, consider new possibilities and open yourself up to fresh opportunities.  Making minor observations and executing simple ideas can lead you to a great year.

Here are some suggestions to help you get moving in the right direction for this year: Read more

               

Keep That Client!

Client retention is the cornerstone of building any new or existing buisness. Keeping your current clients is much easier than gaining new ones, and there are certain tactics that a business owner can implement to ensure client loyalty and retention. Medical spas, and spas in general, are among one of the fastest growing sectors in the consumer market today. In fact, SpaFinder’s Susie Ellis was quoted in The New York Times as saying there are more spas in the United States than there are Starbucks.1 In an industry that is becoming fiercely competitive, staying true to your mission is key. Read more

               

How Cosmetic Physicians Can Succeed in a Recession

Aesthetic physicians need to be more strategic when attracting aesthetic patients to their practice. The use of education and creative marketing strategies will help them flourish during this shaky economy. Read more

               

It’s All About the Patient Referral

A word of mouth referral is the absolute best advertisement you can get to grow your aesthetic practice.  It’s also the cheapest form of advertising that you can invest in and it takes so little time and effort.

The best patient for your practice is the referred patient.  It is golden when a friend tells another friend, family member or colleague about you in a positive light.  Because the referred patient is already pre-sold on you, they are not as price sensitive and they are more likely to stay loyal to you.  Word-of-mouth referrals will also increase your closing ratios, decrease your external marketing costs and grow your practice.  Word of mouth referrals are cheap, easy and painless – you can’t ask for more than that.  Read more

               

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