Market Your Practice without Advertising
October 7, 2008
Competition is fierce. The savvy public is willing to price shop. Now, more than ever, doctors need to gain exposure and market themselves to gain their fair share of the market. But how do you do that? How do you turn your practice into a high-quality operation that patients, staff and colleagues trust, respect and recommend to their own family, friends and patients? Read more
Leveraging the Internet to do more
September 19, 2008
“We all need to do more with less. With dwindling marketing budgets and increased costs, medspas and aesthetic medicine practices need to utilize strategies that can increase medical spa patient visits,” says IAPAM executive-director, Jeff Russell. Check out these internet-based tools our IAPAM members are using to successfully (and inexpensively) increase their medical spa revenues: Read more
It’s all about the Sale
September 8, 2008
Revenues in the cosmetic medical business are all about sales, sales of products and services, just like any business. This is one part of the business that does not come naturally to most medical professionals. Who thought we would ever be selling anything? Professional selling of aesthetic medical services is best accomplished by having a strong knowledge of your products, understanding the aging face, and being able to present a treatment plan that fits into the clients needs, lifestyle and budget. Read more
Client e-Newsletter Services
September 5, 2008
Keeping in contact with your clients is critical to a successful medical spa / aesthetic medicine practice. One of the most cost-effective ways to do so is with e-mail. Constant Contact makes it easy to create professional-looking emails—fast and with no technical expertise. With more than 300 easily customized email templates, a step-by step Email Wizard, and point-and-click interface, you can create high-impact email newsletters and promotions in just minutes. And with Constant Contact, it’s easy for you to manage your contact email lists and measure results
You can try Constant Contact’s quick, easy, and affordable email marketing and online survey products FREE for 60 days. You don’t even need to give them a credit card. Just click here to get started.
When you become a Constant Contact customer, you will each receive a $30 credit to your Constant Contact account!
Market Your Aesthetic Practice Without Costly Advertising
August 11, 2008
Today’s consumer is inundated with advertising messages like never before. Open your local newspaper, listen to your local radio stations and watch your local TV news stations and I’ll bet you see your colleagues promoting themselves as the best, the cheapest or the most up-to-date. Surf the Internet as well. “Google” a procedure and see thousands of choices pop up.
Just know, that kind of exposure is probably not free. Most likely, those PR media spots came from a PR agency that works with physicians for thousands of dollars per month and that Internet positioning came from a SEO-savvy group that charges anywhere from $500-$5,000 per month to get them the exposure they wanted. And, they might not even know if it’s paying for itself if they don’t have a perfected internal tracking system telling them how many telephone calls were generated and, of those, how many actually performed procedures. Read more
Differentiating Yourself in a Competitive Marketplace
July 8, 2008
Look through your local newspaper and you will see many, if not several, ads promising a more beautiful body with liposuction, a more attractive face with Botox and wrinkle fillers, fuller breasts, less hair and it goes on and on. As if that’s not confusing enough, some are from core specialties in private practice but some are from “rejuvenation centers” run by vascular surgeons or medi-spas run by business people who have a designated medical director who might be a family practice physician or it could even be a salon/spa who has a traveling physician show up periodically to perform treatments and leave. Read more
Niche Marketing in the Aesthetic Practice
June 19, 2008
Targeting specific groups of patients in your business and marketing directly to them can distinguish you from your competitors and increase revenues. Careful study of treatments specifically designed for skin type IV-VI is crucial to the safe and effective treatment of Asian, Indian, bi-racial and African American clients. Being an expert in these treatments brings loyal and repeat clients that are very happy and go on to tell other friends and family members in their community.
Word of Mouth Referrals: What Are Your Patients Saying About You?
March 1, 2008
“So, how did you hear about Dr. Smith?”
That should be one of the most important questions you ask every single patient walking through your door. If you’re doing this correctly, 7 out of 10 of them should answer with one of your patients’ names.
A word of mouth referral is the absolute best advertisement you can incorporate into your practice. It’s also the cheapest form of advertising that you can invest in, and it takes so little time and effort.
Spending time now developing relationships with your current patients will grow your prospective patient list later. If your patients like, trust, and respect you, they will be happy to tell their family and friends about you and may even brag about your great work to everybody they know. Due to our Baby Boomer culture and TV shows like Extreme Makeover, it’s more acceptable to enhance your look and tell people about it. Use that to your advantage and get your patients talking about you and your great work!
5 Easy Ways to Skyrocket Your Aesthetic Practice This Year
February 22, 2008
You may already be doing the right things to increase your aesthetic revenues; however, you can always do more. The good news is that success is in the details. So, just “tweaking” your current promotions can pay off handsomely. Paying particular attention to certain aspects of your practice will get your patient to stay, pay and refer and doesn’t need to cost a fortune.Here are five strategies guaranteed to work for you: Read more
What Your Personal Brand Says About You
February 11, 2008
Have you thought of yourself as the “Top Doc” to the stars? Or the best anti-aging physician of all time? Or even the best cosmetic dermatologist in your hometown? Is that how your patients see you as well? If not, you need to build a more cohesive image using branding. Branding is the art of attracting your preferred patient using very specific messaging that will get their attention.
What is Branding?
Branding is everything you do to attract and maintain quality patients. Branding is not sales. Branding is emotionally attracting the type of patient you want in your practice who chooses you over your competition. Your personal brand is who you are, what you do, and your leading attribute in the eyes of your preferred target market. Read more
IAPAM Aesthetic Medicine Resources
