Latest Trends in Aesthetic Medicine
November 26, 2008
The biggest trend in the aesthetic medicine arena is the shift from patients undergoing radical surgical facelifts and other surgical improvements, toward clients opting for a suite of non-surgical or minimally invasive anti-aging procedures on the face and body. Cost, given the current economic downturn, as well as recovery time, seem to be the key factors in streaming patients away from spending $15,000 on a facelift, and alternatively investing $1,500 in Botox or dermal filler procedures. Indeed, in these tough economic times, many people are finding themselves out of work, and to position themselves in a tougher employment market, recognize the need to turn back the hands of time and give them a more youthful, fresh look. Read more
Creating a Low Cost Medical Spa Marketing Program
October 20, 2008
In the past I’ve ranted a little on old school PR versus internet friendly PR. The fact is your medical spa needs to be found on Google. The goal is whenever you do any speaking, writing or interviews, you want to ensure there is an electronic trail back to your medical spas website. If you don’t have a website, you better get one ASAP! What you are looking for is longevity, and that is where the internet comes in. According to Google, 1.3 billion people are online. So every part of your medical spa marketing and promotional strategy must have a link to the internet (i.e. make sure your highest value keywords are used throughout all of your traditional marketing campaigns).
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Expanding in a Down Economy - Where’s the Money
October 14, 2008
Expanding your practice, or opening a new practice or medical spa is going to be capital intensive. Before you embark on this journey, you need to ensure you have your personal finances in order. Part of the IAPAM’s Aesthetic Practice Workshop includes strategies for opening a medical spa in today’s economy.
You are going to need to have access to emergency money and other methods of financing (i.e. working capital, equipment leasing). It’s important to ensure these are available to you prior to starting, rather than finding out half way through you can’t get the financing you need. Read more
Quick MedSpa Marketing Tip - Use Google AdWords
October 1, 2008
In today’s economy, it’s more important than ever your medical spa marketing dollars bring in clients today. With, Google AdWords you can open an account for free, and have an advertising campaign promoting a laser hair removal special at your medical spa within an hour or two. Read more
Aesthetic Medicine in Today’s Economy
September 19, 2008
With the current state of the economy, we’re seeing more cosmetic surgeries put on hold and being replaced by non-surgical, more inexpensive options like Botox, dermal filler injections, and skin rejuvenation using IPL and/or lasers.
In a survey in April and May of more than 600 plastic surgeons, the American Society for Aesthetic Plastic Surgery reported that almost 53 percent said the downturn in the economy has had an adverse impact on plastic surgery practices. Read more
IAPAM Aesthetic Medicine Resources
