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Botox Treatments Staying Strong Despite Economy

It’s interesting to read the most recent dermatology and plastic surgery statistics, where they all show Botox injections being in decline, but Allergan reported a 36% surge in profit for the second quarter. This profit was partially due to higher sales of  Botox. In fact Botox sales were up 7% over last year. The IAPAM confirms this trend with each of their aesthetic medicine symposiums selling out for the first half of 2010, and the September event is expected to sell out any day.

When unemployment is high, competition for jobs is also high, with many people wanting a more youthful look. The most economical way to do this is with non-invasive aesthetic treatments like Botox, Chemical Peels, and microdermabrasion. These treatments in combination give both men and women a youthful, rejuvenated look for typically under $900. Read more

               

The Secret to a Profitable Aesthetic Practice or Medical Spa

As the Executive-Director of the IAPAM (International Association for Physicians in Aesthetic Medicine) I receive many calls and emails from physicians looking at entering the aesthetic medicine industry.  The most common request is for Botox training, many believe by only offering Botox, they will be on their way to vast riches.  The reality is that you certainly need to offer Botox treatments (it has been the number one non/minimally invasive cosmetic procedure for years), but it is highly commoditized. Which means, you don’t make much money! Read more

               

IAPAM hCG Protocol and Metabolism

Ok, I have been off the hCG diet program for 90 days, so I decided to have my “after” RMR (resting metabolic rate) tested.   As you may remember, one of the supposed benefits of going on a hCG weight loss program was that it resets your metabolism.  So before I starting the hCG diet program I had my RMR tested, and now that I have been off the diet, and eating normal food for the last 90 days, I thought I would check it again to see if my metabolism did increase.  Well to my surprise it …. Read more

               

Text Marketing for MedSpas and Medical Practices

In this economy many medical spas and aesthetic medicine practices are looking for more efficient ways to communicate to their existing patients and find new patients. I hope you are are all getting your patient’s email address, but are you also getting their cell numbers?   More and more practices are adding SMS text messaging to their practice mix, first it was to send out appointment reminders, but many are now incorporating texting into their marketing strategy.  Here are some tips taken from the IAPAM’s Aesthetic Practice Startup Workshop that will help you learn how to use Text Marketing for your medspa.

So what exactly is SMS texting?  SMS stands for Short Message Service, and it allows mobile phones to communicate between each other by sending short messages. Today, all cell phones (& smart phones like the iPhone and Blackberry’s) come with this feature, and many monthly voice/data plans also include a certain amount of text messages.   Read more

               

First 2 Weeks on the hCG Maintenance Diet

I know it has been a long time, but I’ve been traveling quite a bit lately. I wanted to let you all know that I’m now going into my third week of “no sugar and starch” hCG maintenance phase, and things are great. I’ve actually lost 3lbs since my last day on hCG. I’m still having a a challenge eating 1,500+ calories a day, but its great to have peanut butter and cheese! (not together of course).  As of yesterday, I was 174 (starting weight 204). I did meet with a surgeon who is going to do the new Palomar SlimLipo procedure to remove the excess skin and the last bit of fat deposits around my abdomen and flanks. This machine uses a laser beam to zap the remaining fat (which they then suck out), a great side affect is that it heats up your insides and your skin tightens (takes about 2-3 months to see the actual results). I’ve seen some amazing results with this new machine. Read more

               

hCG Weight Loss Program – Day 34 and Beyond

Well, I’m on day 34 and I have a decision to make. I’ve lost 25.8lbs since I started this program, and the almighty BMI says I’m now “normal,” so do I end it now or keep going? Well I take a look at my calendar, and if I end now I will be able to spend most of the spring break holiday in the slowly add sugars and starches phase versus absolutely no sugar and starches. Since I know one of the most critical parts of the hCG protocol is locking in your new weight during the maintenance phase, I decide to end it today! What is the maintenance phase? For the first 3 weeks you can eat anything, but no sugars and starches; then you slowly add starches and sugars into your diet for the next three weeks. This process is going to lock in my current weight as my body’s new “normal” weight. Which is one of the key benefits of the hCG program. Read more

               

hCG Weight Loss Program – Days 27-33 with the Apple Day and Stevia

Well, I figured since I’m already taking hCG and following the strict diet, that I might as well give the “Apple Day” a try. Now the fact is, according to the manuscript you are not supposed to do an apple day unless you have hit a plateau for at least 4 days. But, I’m in the home stretch here and I just lost nothing! So I decide to see what eating nothing but apples for a day will be like! And the results… I lost 2.2lbs in one day! Wow, is sure appears to work! Of course this is mainly water loss (& psychological), but it’s supposed to put me on the right track so I can continue to lose my average 3/4 lb/day. So how was the next day? Up 1lb! Needless to say, I’m… Read more

               

hCG Weight Loss Program – Days 21-26 with hCG Tips

As is indicated in the manuscript, its normal to see a day of gain, a day of nothing loss, a day of a little loss, and some days with big loses. The ride is even wilder for women, especially during their menstruation cycle. What really matters is what happens at the end of the week, so try and focus on how you did at the end of the week. So what are my numbers? As of day 26, I’m down a total of 20.6lbs, so I am really happy. I started at 204lbs, and now I’m at 183.4lbs. But what about my daily weight loss? It comes in at an average loss of .79lbs/day. So I’m certainly down from the 1/lb a day I started out losing, but it’s within the average weight loss range (.5-.8lbs/day). The average weight loss seems to depend on how overweight you are, and if you are man or a woman. I was certainly considered overweight, but not obese, so my personal loss is within the norm of a man of my weight. Read more

               

hCG Weight Loss Program – Days 17-20 Medications and Plateaus

If I where only doing a 23 day round, this would be it! But I knew I was going to be doing more because I want to lose 29 lbs. Similarly to last week, this week was very bumpy, and to throw a wrench into my diet plan, I needed to go on antibiotics! As indicated in the original manuscript, you should not be on medications. However, the fact is that could be very dangerous to your health, and I would never listen to Dr. Simeons advice in this circumstance. I think you should never discontinue a medication unless your physician says it’s safe to do so. Why no medications? Well, as I’ve found out, most contain cornstarch, and many have sugar or another sweetener. Cornstarch is just that, starch, and strictly forbidden on the program. What will happen if you eat cornstarch on the 500 calorie a day phase? I’ll tell you, you’ll plateau and even gain weight! I thought this would be a good time to discuss plateaus and how you can beat them. Read more

               

hCG Weight Loss Program – Days 11-16 and Weight Loss Expectations

So far I’m down 10lbs in 10days, will the 1/lb a day average hold up? On Day 11, I loose 1.4lbs, yes! But the rest of the week turns into a very bumpy ride, so I thought this would also be a good time to talk about weight loss expectations. It’s not nice topic, but from my research, I’m finding that most people on this diet don’t consistently lose a pound a day, sometimes you’ll lose 1.2-1.6 lbs in a day, other times you’ll have no loss for 2-3 days. This unfortunately appears to be the reality, and certainly throws a dart into the “you can loose 1/lb a day on the hCG diet,” now I’m sure there are people who have been able to lose 1 lb/day on the protocol, but it’s not the majority. But I do have to say, losing ¾ lb a day is ok with me! Read more

               

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