IAPAM Announces Remaining 2010 Dates for Aesthetic Medicine Symposiums with Botox Training and hCG for Weight Loss

Physicians continue to seek out the most comprehensive, hands-on, physician-lead aesthetic medicine training, including botox training, laser, chemical peel, and medical microdermabrasion training, as well as training in adding hCG for Weight Loss to a practice. To meet this need, the IAPAM offers the most up-to date physician aesthetic medicine training, and announces NEW fall dates for its respected Aesthetic Medicine Symposium series in 2010.

As reported in the ASAPS’s 2009 Statistics, the number of patients turning to minimally invasive procedures like: botox, dermal filler injections, laser treatments, chemical peels and microdermabrasion, continued to increase in 2009, whereas surgical options declined by 17%. Therefore, physicians considering the launch of a medspa are making a wise business decision.  The IAPAM’s  Aesthetic Medicine Symposium is designed by physicians for physicians to assist in adding aesthetic medicine to an existing practice, or launching a medical spa.  This multi-day educational event showcases the most important clinical, weight loss, and business aesthetic medicine training.  Without a doubt, physicians who complete the IAPAM’s Symposium have a competitive advantage!

To date, over 350 physicians, as well as their accompanying medspa managers, registered nurses, and assistants, have attended the IAPAM’s Aesthetic Medicine Symposiums.  NEW dates have been announced for fall for the Aesthetic Medicine Symposiums in beautiful Scottsdale, Arizona:

April 24-25, 2010
June 5-6, 2010

NEW
September 18-19, 2010
October 23-24, 2010
December 4-5, 2010 Read more

Botox Popularity Continues and Capturing this Market Takes Hands-On Botox Training

The recently published ASAPS 2009 Statistics supports the position that botox, as well as the other top 4 non-surgical procedures:  laser hair removal, hyaluronic acid dermal fillers, chemical peels and microdermabrasion, will continue to be the aesthetic treatments of choice in the next decade.  However, only physicians who have completed comprehensive, multi-day programs, akin to those offered through organizations like the International Association of Physicians for Aesthetic Medicine (IAPAM), can safely and successfully capture their portion of this consistently growing market.

Americans spent over 10.5 billion dollars on cosmetic procedures last year.  While surgical procedures declined by 17% over 2008 values, non-surgical treatments increased from 2008 to 2009 by 1%.  Leading the way in minimally-invasive modalities was botox.  There were 2,557,068 botox injections preformed, followed closely by hyaluronic acid injections (1,313,038 procedures).  Given this surge in the popularity of injectables, coupled with the proliferation of tragic stories about DIY botox and dermal fillers, the importance of hands-on, physician-lead botox training has never been more important. The IAPAM recognizes this professional need, and offers the industry’s best training, delivered by board-certified dermatologists acutely familiar with the skin, and the technique and art of injectables.

A Decade of Botox “Rule”

In 1997, chemical peels were the most popular cosmetic procedure preformed, representing 21.9% of the market.  Chemical peels were followed closely by collagen injections representing 16.5% of cosmetic procedures preformed. Interestingly, botox injections captured only 3.1% of the total market in minimally-invasive procedures. 

However, in 2000, botox surpassed chemical peels as the most favored non-surgical cosmetic procedure, and for the last 10 years, botulinum-type toxin injections have commanded the aesthetic medicine arena. 

Jeff Russell, Executive Director of the IAPAM has witnessed the domination of botox and all minimally-invasive treatments in cosmetic medicine.  “We are hearing from our members that minimally invasive procedures like botox, dermal fillers as well as microdermabrasion have exploded in demand, and we are seeing a correlating increase in the demand for our botox training.   Registration for our flagship training program:  the IAPAM’s Aesthetic Medicine Symposium, has also dramatically increased in the last 6 months.  Physicians are realizing they not only need to offer botox treatments to their patients, but also laser hair removal, IPL skin rejuvenation, chemical peels, and microdermabrasion, and organizations like the IAPAM educate doctors on how to package treatments for the most appealing and profitable outcomes.” Read more

To Take on Botox, Rival Tries Rebate

Allergan and Medicis Pharmaceutical are the Coke and Pepsi of vanity medicine. Medicis Pharmaceuticals is turning aggressive in its marketing, offering $75 off treatments with the wrinkle drug Dysport.

Allergan makes Botox Cosmetic, the well-known injectable anti-wrinkle treatment. Medicis markets Dysport, a competing anti-wrinkle shot, in the United States. The Food and Drug Administration has approved both drugs to smooth skin furrows between the eyebrows.

And now Medicis has introduced a new marketing campaign that pits Dysport directly against Botox, essentially issuing a Pepsi challenge for the wrinkle wars. The campaign is even called the Dysport challenge.

Medicis is offering more than rebates on its own product. For customers who feel unsatisfied after trying Dysport, the company is also offering a rebate on a treatment with Allergan’s Botox. Read more

Triumph for Drug to Straighten Clenched Fingers

Auxilium and BioSpecifics hope that the half-century-old collagenase might eventually become as versatile as Botox, another bacterial product. They are looking at uses that range from loosening up immobile “frozen shoulders” to eliminating fat bulges and cellulite.

It took half a century. But a tiny drug maker on Long Island has finally found a potentially lucrative use for its only medicine: straightening clenched fingers.

The Food and Drug Administration approved the drug, known as Xiaflex, last month as a nonsurgical treatment for Dupuytren’s contracture, a condition in which one or more fingers cannot be straightened.

Hundreds of thousands of Americans have Dupuytren’s, which can make it difficult to type, shake hands, wear gloves, reach into a pocket or perform numerous other tasks. The afflicted have included Ronald Reagan, Margaret Thatcher, the playwright Samuel Beckett and the classical pianist Misha Dichter.

Xiaflex, an injectable drug that goes on sale later this month, will not be cheap, at an estimated average cost per course of treatment of $5,400. But analysts expect sales to reach hundreds of millions of dollars a year. Read more

IAPAM Announces Strong Growth in Botox and Weight Loss

The IAPAM predicts strong growth in cosmetic injectables and hCG medical weight management programs for 2010.  Physicians who incorporate these aesthetic procedures into their practices, will reap significant profit in 2010.  The IAPAM’s goal is to provide industry-leading, practical education for physicians by offering the field’s most comprehensive, hands-on, aesthetic training, including: the Aesthetic Medicine Symposium, The IAPAM’s Exclusive Physician (hCG) Medical Weight Management Training, Botox Training, Dermal Filler Training, Advanced Filler Training, and Chemical Peel Training.
 
In the recently published American Society for Aesthetic Plastic Surgery’s 2009 Statistics, the ASAPS has found that of the 10 million cosmetic procedures completed in the US in 2009, 85% of these procedures were non-invasive.  Moreover, while surgical procedures, like eyelid surgery, rhinoplasty and breast augmentations decreased by 17% from 2008 to 2009, non-surgical procedures, lead by cosmetic injectables and laser treatments, increased by 1%. 

Jeff Russell, Executive Director of the International Association for Physicians in Aesthetic Medicine, offer his analysis on the ASAPS 2009 Procedure Statistics.  “As supported by the ASAPS 2009 numbers, it appears that people, influenced by this economy, are putting more invasive procedures like facelifts on hold.  Such cosmetic surgical options are down 28.9%. Conversely, more economical ‘liquid facelifts,’ using botulinum toxin products (Botox & Dysport) and dermal fillers, have grown significantly in popularity,” reflects Russell.  This growth in non-invasive treatment continues from the previous year. 

Moreover, Jeff Russell has seen a similar growth in “physicians adding hCG medical weight loss programs to their practices.” To assist physicians, the IAPAM has launched a new medically supervised weight management training program for doctors and other healthcare professionals.  “Our new Medical Weight Management with hCG has garnered great praise from the physicians who have attended,”  shares Russell.  He also sees the benefits in offering complementary medical weight management and aesthetic medicine treatments to patients.   “The next breakthrough will be in laser assisted lipolysis. These procedures have developed to the point where they can be done under local anesthetic in a doctors office.”  Laser liposuction paired with medical weight management will be a key growth area for physicians in 2010.

To position themselves to capture this market growth, over 600 physicians, as well as their accompanying medspa managers, registered nurses, and assistants, have attended the IAPAM’s training programs. 

Upcoming 2010 educational opportunities

The IAPAM’s Aesthetic Medicine Symposiums in Scottsdale, Arizona:

March 27-29, 2010;
April 24-26, 2010; and
June 5-7, 2010.  

The IAPAM’s Exclusive Physician hCG Weight Management Training, in Scottsdale, Arizona:

March 26, 2010;
April 23, 2010; and
June 4, 2010.

Doctors who have attended IAPAM training, testify to the comprehensiveness of the programs and rave that, “the support you get from the IAPAM afterwards definitely makes their courses different than the others.” Indeed, the benefits from attending an IAPAM Educational Event, and membership in the IAPAM, endure beyond the training. 

Moreover, the new hCG training has received a resounding endorsement from registrants.  “I wasn’t sure if coming tothe IAPAM’s weight loss presentation would be worth it, given the flight cost, hotel etc., but it definitely was,” says a physician from Pennsylvania after completing February’s hCG / Physician Weight Loss Training.

For additional information and to register for an upcoming training session, please contact Jeff Russell, Executive Director, IAPAM, at 1-800-219-5108 ext. 705, or visit http://www.iapam.com or http://www.aestheticmedicinesymposium.com or http://www.aestheticmedicinesymposium.com/physician-hcg-weight-loss-training.

About the International Association for Physicians in Aesthetic Medicine (IAPAM)
 
The International Association for Physicians in Aesthetic Medicine is a voluntary association of physicians and supporters, which sets standards for the aesthetic medical profession. The goal of the association is to offer education, ethical standards, credentialing, and member benefits. IAPAM membership is open to all licensed medical doctors (MDs) and doctors of osteopathic medicine (DOs). Information about the association,
or about physician certification, can be accessed through the IAPAM’s website http://www.iapam.com or by contacting:
 
Jeff Russell, Executive-Director
International Association for Physicians in Aesthetic Medicine (IAPAM)
1-800-219-5108 x705
e-mail: info@theiapam.com
web: http://www.IAPAM.com

Websites
Facebook:  http://www.facebook.com/IAPAM
Twitter:  http://www.twitter.com/IAPAM
IAPAM’s Aesthetic Medicine News:  http://www.aestheticmedicinenews.com
Become a fan of the IAPAM’s hCG Group on Facebook:  http://www.facebook.com/hCGWeightLoss

Watch a preview of IAPAM’s Aesthetic Medicine Symposium at http://www.youtube.com/watch?v=Of-jMxVNLOY
Watch a preview of the IAPAM’s Botox Training Program at http://www.youtube.com/watch?v=Mc6XkuFOHrw

Almost Half of Americans Approve of Cosmetic Plastic Surgery Regardless of Income

A new survey shows that almost half (48%) of all Americans regardless of income approve of cosmetic plastic surgery and almost a quarter would consider cosmetic surgery for themselves. According to the February 2010 report, 48% of respondents with an income of under $25K approve of cosmetic surgery (52% of respondents with an income between $25K-$50K approve, 55% of respondents with an income between $50K-$75K approve, and 62% of respondents with an income above $75K approve) and 23% of the respondents who earn under $25K would consider cosmetic surgery for themselves.    

“Twenty years ago people thought only movie stars and rich women had plastic surgery; now people in every income bracket know someone who has had a plastic surgery procedure or would consider plastic surgery for themselves. Even in this difficult economic time, people are willing to invest in the things that improve their quality of life,” said Renato Saltz, MD, President of The American Society for Aesthetic Plastic Surgery (ASAPS). “Feeling good about the way they look is high on the list of priorities for many Americans.”  Read more

Despite Recession, Overall Plastic Surgery Demand Drops Only 2 Percent From Last Year

American Society for Aesthetic Plastic Surgery reports almost 10 Million Cosmetic Procedures in 2009

Almost 10 million cosmetic surgical and nonsurgical procedures were performed in the United States in 2009, according to statistics released today by the American Society for Aesthetic Plastic Surgery.  The Aesthetic Society, which has collected multi-specialty procedural statistics since 1997, says the overall number of cosmetic procedures has increased 147 percent since the tracking of the statistics first began. The most frequently performed nonsurgical procedure was injections of Botulinum Toxin Type A (including Botox and Dysport) and the most popular surgical procedure was breast augmentation.

“Plastic surgery is feeling the effects of the recession, just like many other sectors of the marketplace,” said Renato Saltz, MD, Aesthetic Society President. “However, repeat patients and those putting off surgery, are likely the reason for the small growth in non-surgical cosmetic  procedures. Growth in demand will likely return as the recession eases and baby boomer’s offspring begin to explore surgical options.”  Read more

Body Shaping Companies Announce Co-Marketing and Sales Alliance at American Academy of Dermatology

Eleme Medical Inc. and Osyris Medical USA announced today that they have entered into a strategic co-marketing alliance.  The companies will be collaborating on specific marketing, public relations and trade show events to target dermatologists, plastic surgeons and medical spas. A recent MEDACorp survey of dermatologists and plastic surgeons showed that laser lipolysis and cellulite devices were the categories that most interested physicians who planned to purchase an AED device in 2010.* Under terms of the agreement Osyris USA, who currently sells the laser lipolysis device Lipotherme™, will be added to the current distribution network in the U.S. for products from Eleme Medical including the SmoothShapes® system. Additionally, Eleme Medical will provide certain sales support on certain Osyris product offerings, including Lipotherme.

Nancy Briefs, President and CEO of Eleme Medical, commented, “Osyris and Eleme Medical are premier aesthetic companies focused specifically on the body shaping segment. The addition of Osyris to the company’s existing distribution network will provide greater geographic coverage in the United States. Combining the expertise of both teams is a strategic move to serve our physician partners more completely and increase revenues by offering one stop shopping for body shaping technologies that grow practices.” Read more

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