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Don’t let recession pressures up your exposure: under-promise and over-deliver

Just three years ago, cosmetic interventions held a power that catapulted market demand for fillers, lasers and injections of botulinum toxin — a power that established aesthetic medicine as an endless frontier for fee-for-service business. Fast forward to today’s economic recession: It’s clear that even this business is affected, as many consumers are re-evaluating their cosmetic surgery plans and the money they will spend on them, in addition to applying higher scrutiny upon the services they purchase.

According to a recent poll by the American Society of Plastic Surgeons (ASPS), 27 percent of patient respondents were considering less expensive cosmetic options, compared with 20 percent six months ago. And while their planned expenditure may be less, the expectations of the consumer have not diminished; it’s the promise of turning back the hands of time that continue to lure the consumer. But when cold hard cash is involved — especially during pressing financial times — some practitioners may unwittingly open themselves to risk by amping up their assurances of aesthetic outcomes. Read more

               

Advances being made in engineering of injectable soft tissue filler

Fillers have become a mainstay in cosmetic and rejuvenation treatments in aesthetic medicine today. A recent study demonstrates that a novel tissue-engineered filler, developed using a combination of adipose stem cells (ASC) and micronized acellular dermal matrix (Alloderm), is showing promise for many cosmetic and medical indications. Its developers claim it offers a softer, more natural appearance and may raise the bar in terms of aesthetic outcomes in procedures utilizing dermal fillers.

Various filling methods such as fat injection and grafts, as well as popular collagen and hyaluronic acid fillers, are used for cosmetic and medical indications for the treatment of rhytids, loss of subcutaneous tissue secondary to congenital malformation, trauma and extirpation. However, many of these approaches have several limitations including donor-site morbidity and deformity, unsatisfactory and unpredictable results and may have related issues of potential allergy associated with complications and subsequent toxicity to the filler. Read more

               

Twitter for Aesthetic Practices and MedSpas

Over the last couple of weeks I’ve been immersed in social media marketing (LinkedIn, Facebook, Twitter, MySpace, YouTube, Flickr). I was certainly having a hard time getting my head around how a medical spa or aesthetic practice could use Twitter, and I think I’ve come up with one…. communicating discounts and specials to your clients. The scenario would be, you have your treatment rooms empty next Thursday and you need to fill them, you could send out a “tweet” on a special promotion to all your followers (i.e. free microderm with all Botox treatments). This is an absolutely free, and simple way to communicate with all of your patients. Read more

               

Pigmentary Issues are Common in Aesthetic Medicine

Pigmentary problems including post-inflammatory hyperpigmentation, dyschromia and melasma are among the most common issues in aesthetic medicine, particularly in darker-skinned patients. Yet the threat of a ban from the FDA in 2006 put a cloud over the agent widely considered in the U.S. to be the gold standard for treatment of these skin problems — hydroquinone.

The proposed ban of its over-the-counter sales was based on controversial murine models suggesting that hydroquinone could act as a carcinogen, along with reports, also controversial, linking the product with exogenous ochronosis. The FDA’s action was met with strong opposition from the largest user of hydroquinone, the aesthetic dermatologic community, which was adamant in its assertion of the product’s safety, and, after the four-month period of public comment, no regulatory action was taken. Read more

               

Internet MedSpa Marketing - 101 Webpage Titles and Descriptions

Titles and descriptions are the part of your site displayed in the Search Engine Results Page, which is what your customers will see when they are searching for your services. Your title and description should tell the searcher what you do. Google only allows 155 characters to show up, so make sure it’s short and is targeted for your customers may be searching for. Also make sure all your page titles and descriptions contain important keywords. You will also want to have your city in your webpage title (i.e. Scottsdale Botox Treatments by Dr. Smith), this will get you higher up the organic Google search engine rankings. Read more

               

US Obesity Due To Over Eating: A New Study

Written by: Catharine Paddock, PhD
for Medical News Today

Scientists using a new way to look at data concluded that the main reason that obesity has risen sharply in the United States in recent decades is predominantly because of over-eating rather than lack of physical activity.

The study was led by Professor Boyd Swinburn, chair of population health and director of the World Health Organization Collaborating Centre for Obesity Prevention at Deakin University in Australia, and was presented at the 17th European Congress on Obesity in Amsterdam, the Netherlands.

Scientists have long debated the extent to which consuming too many calories as opposed to not exercising enough is the main cause of the obesity epidemic and therefore it is not clear which should be the focus of public health campaigns to combat the problem. Read more

               

Fractional Resurfacing: Should We Believe the Hype?

Fractional resurfacing–a cosmetic treatment that reduces acne scarring, alleviates dark pigmentation, and improves other conditions of the skin–has been regaled as a cutting-edge innovation that promotes more rapid healing, fewer side effects and less downtime than ablative laser skin treatments. But do the results justify the cost of the treatment? Read more

               

Minimally-Invasive Means Maximum Value for Patients and Physicians Alike

As evidenced in the recent wave of ‘2008 statistics’ published by the various professional associations of plastic surgeons, dermatologists, and cosmetic medicine physicians, last year appears to have been a “boom” for minimally-invasive procedures. Edging-out their surgical counterparts, minimally-invasive offerings demonstrated their ability to carry practices into profitability in 2008. Even in the face of fourth quarter woes, minimally-invasive procedures performed! Read more

               

A new wrinkle for Botox users: Stronger warnings

Allergan Inc. was ordered by U.S. regulators to strengthen precautions on its wrinkle smoother Botox, hours after the first major competition to the treatment, Dysport, was approved for sale.  Botulinum toxins used to relax forehead lines and treat neurological disorders may cause muscle weakness or breathing difficulties if the poison spreads beyond the site of injection, the Food and Drug Administration said. Read more

               

Get ‘Enlightened’ About Sunscreens

Las Vegas, Nevada - The dark days of winter are waning, and many Americans are emerging from their homes, schools and offices to enjoy the sunny days ahead.  However, if staying in the shade is not in your plans this summer, then understanding the risks and remediations associated with exposure to the sun is imperative.  Scottsdale dermatologist and IAPAM faculty member, Dr. Jennifer Linder, shares her insight on the latest advancements in sun protection so you can stay safe from its harmful rays.  “Ultraviolet Radiation (UVR) is responsible for up to 90% of all skin cancers and is the most preventable risk factor for this potentially deadly disease.  However, recent science has absolutely given physicians and the public more opportunities for increased sun protection,” heralds Linder.  Here are 5 tips and debunked myths to protect you from “the dark side of the sun.”

Read more

               

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IAPAM Aesthetic Medicine Resources

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