Growing medical trend adds need for business training

September 12, 2007

Doctors who take advantage of a growing trend to add aesthetic medical procedures to their practice is making additional business training necessary says the International Association for Physicians in Aesthetic Medicine (IAPAM). IAPAM Executive Director, Jeff Russell, says that their members are most interested in learning the business of aesthetic medicine, not just how to perform the procedures themselves. In response, the IAPAM has introduced a new, day-long boot camp for physicians and their practice managers to create a viable aesthetic medicine business plan.

“Many people forget that doctors are entrepreneurs who are constantly looking for ways to make their businesses stronger. Because our association has seen such a boom in doctors adding aesthetic medical procedures to their operations or moving to aesthetic medicine all together, we have followed suit by offering practical training to make the most of that new business,” says Russell. Read more

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Do you have a Reward Program?

September 10, 2007

Anyone who has been operating a MedSpa for over a year knows you are constantly looking for new patients with a variety of marketing initiatives (postcards, print advertising, radio, etc..), but what about the patients you already have? Are you rewarding them for coming back and refering their friends?

Referal programs can be done as simply giving out a business card that give the referer and the new patient both $25 off their next treatment.

Jeff Russell
www.IAPAM.com