Results of study show that people feel non-physician owned medical spas are unsafe
April 12, 2007
The IAPAM’s 2007 Aesthetic Medicine Consumer Study gives physicians the necessary facts to decide whether or not to add aesthetic procedures to their traditional practice. The study surveyed women across the U.S., ages 21-60 on their perception of various aesthetic medicine procedures. As an apparent reaction to the unregulated medical spa industry, 78% of women rated medical credentials as very important when choosing an aesthetic treatment provider. “The results clearly indicate most women are concerned about their safety when choosing aesthetic procedures, which is a huge opportunity for physicians who wish to expand their practice with aesthetic treatments,” says Jeff Russell, Executive-Director of the IAPAM.
The results of the full study serve as a basis for much of the content for the upcoming IAPAM’s Aesthetic Medicine Symposium. The Study took place during March 2007, so it is the most current information available on aesthetic medicine. The results give the members of the IAPAM unprecedented insight to what aesthetic procedures the public actually wants, what concerns them the most, and how they choose an aesthetic practitioner. Read more
Cross Selling = Success
April 10, 2007
The key to longevity and success with a medical spa or aesthetic practice is cross-selling, and many people are just not comfortable with that, well get over it!!
If your patient who just had a photo facial or laser hair removal treatment doesn’t leave with sunscreen, not only have you missed a cross-selling opportunity, you could jeopardize the treatment results. The actual treatment is only part of the equation, the other half is your patient’s diligence in using the physician-developed skin care products they’ve purchased at your facility. If you’re not comfortable or knowledgeable enough to recommend these products, ask your vendors to help you, they often will provide follow-up training.
Jeff Russell
www.IAPAM.com
IAPAM Aesthetic Medicine Resources
