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Browse > Home / Archive: March 2007

8 in 10 Use Internet for Health Information

March 12, 2007

Many physicians are missing the importance of utilizing the web to communicate with their patients. A study revealed 8 in 10 internet users have searched for health information online. Aesthetic medicine physicians have the most to gain, since patient education is a critical part of the building a successful aesthetic medicine practice.

According to a Pew Internet & American Life Project study “Health Information Online,” eight in ten internet users have looked for health information online, with increased interest in diet, fitness, drugs, health insurance, experimental treatments, and particular doctors and hospitals. It was also found that women younger than 65, with college degrees are the most likely to use the internet for health information. Interestingly enough this is same target customer for cosmetic procedures. Read more

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