Jeff's Blog

The Secret to a Profitable Aesthetic Practice or Medical Spa

IAPAM's Jeff RussellAs the Executive-Director of the IAPAM (International Association for Physicians in Aesthetic Medicine) I receive many calls and emails from physicians looking at entering the aesthetic medicine industry.  The most common request is for Botox training, many believe by only offering Botox, they will be on their way to vast riches.  The reality is that you certainly need to offer Botox treatments (it has been the number one non/minimally invasive cosmetic procedure for years), but it is highly commoditized. Which means, you don’t make much money! Read more »

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    Aesthetic Medicine / MediSpa News

    Botox can make people feel happy

    A study has revealed that Botox can make people feel happy because it stops them frowning when they are unhappy. The anti-wrinkle drug sends back the signal to the brain reducing the intensity of the... Read more »

    No-needle ‘Botox’ is a few years away

    Revance Therapeutics says clinical trials of its no-needle Botox-like lotion will be done in about two years. Then the FDA will decide whether to approve the drug, which is used to minimize crow’s feet,... Read more »

    Authorities Cracking Down on Fake Botox; How to Protect Yourself

    Wrinkles used to be your only fleeting worry when you ponied up for Botox, but now the cost of your health could be at stake. A surge in the number of misbranded fake versions of Botox have proliferated... Read more »


    IAPAM Aesthetic Industry News

    IAPAM Reports on hCG Best Practices: Physician Supervision is Critical in hCG for Weight Loss

    The IAPAM is committed to educating physicians in the industry’s best practices for medical weight loss management. In support of this commitment, the IAPAM completed a survey of several experts in... Read more »

    Statistics Confirm that Botox Training Spells Success for Capturing Minimally-Invasive Market

    The International Association for Physicians In Aesthetic Medicine (IAPAM) offers the industry’s leading hCG for weight loss, aesthetic medicine and Botox training for physicians. The IAPAM’s... Read more »

    Botox Training Helps Physicians Battle New Healthcare Bill

    Physicians are now facing unprecedented uncertainty with the proposed Healthcare Bill. Membership in non-insurance based medical procedure organizations like the International Association of Physicians... Read more »


    Medical Weight Management

    Sector Snap: Obesity drugmakers rise on study

    Shares of obesity drug developers rose Thursday following a report that Arena Pharmaceuticals Inc.’s lorcaserin prompted weight loss without heart-related side effects.On Wednesday, a study showed... Read more »

    Dieters try to lose wait: Program promises fast weight loss on hormone (hCG)

    When Nancy Brasfield talks about the HCG Diet, there’s gratefulness in her voice. She; her husband, Billy; and her son Zachary, 18, have used it since April and benefited so much that she doesn’t hesitate... Read more »


    FDA Watch

    Merz Aesthetics™ Asclera™ (polidocanol) Injection Now Available in Doctors’ Offices Nationwide

    Merz Aesthetics today announced it is now shipping Asclera™ (polidocanol) Injection sclerotherapy treatment to doctors’ offices throughout the U.S.  Previously only available in Europe, Asclera™... Read more »

    FDA Agrees to UltraShape 510(k) Pathway - Expected to Shorten FDA Clearance Process

    UltraShape Ltd. announced today that the US Food and Drug Administration advised the company that it may submit a request for clearance of its Contour I system under the 510(k) regulation rather than as... Read more »


    Marketing Tips & Articles

    Taking the leap: 6 steps to successfully adding a new aesthetic service

    With today’s uncertain economy, does it make sense in a “demand lull” for cosmetic surgeons to explore adding an aesthetic procedure to try to maximize revenue from their current patient... Read more »

    A Successful Aesthetic Practice Needs a Marketing Mix to Grow

    Aesthetic medicine is a lucrative business that’s created a fiercely competitive industry. Clinicians in core and non-core specialties, as well as corporations, want to capitalize on the growing demand... Read more »